Ad nets can’t save media companies?
Google can increase profitability substantially more by boosting ads on its own sites rather than on third party AdSense sites.
It has a fiduciary duty to shareholders to maximize profits which means it has to invest in ways to boost AdWords over AdSense revenue. In this and other ways, GOOG is a competitor to media companies.
This Is Why Online Ad Nets Can’t Save Media Companies
Posted in media, publicidad on May 7th, 2007 by Abel | |
